Retailing, Franchising, and Consumerism Business Intelligence in China

Xiaomi Launches Mi3 In Taiwan

Chinese mainland smartphone maker Xiaomi has started selling its latest-generation product Mi3 in Taiwan by cooperating with Chunghwa Telecom and Far EasTone Telecommunications.

The suggested retail price for Mi3 is NTD9,999, which is about CNY2,000, and this product has been available on Xiaomi's Taiwanese official website from late February 2014. Meanwhile, the contracted products binding with the two Taiwanese operators are expected to be launched on March 5.

In regards to package plans, those who subscribe a NTD1,143 monthly package from Chunghwa Telecom or a NTD1,173 monthly package from Far EasTone Telecommunications will be able to purchase Mi3 for NTD2,499. In addition, if users subscribe a NTD1,343 monthly package from Chunghwa Telecom, they can buy the product for NTD990; and they even can gain it for free if subscribing a NTD1,773 monthly package from Far EasTone Telecommunications.

The Mi3 launched in Taiwan will support the WCDMA network. It adopts a Qualcomm Snapdragon 800 processor, LG 5-inch 1080P retina display, and 3050mAh battery. It has a 16GB storage capacity and silver and black for color choice.

For the operating system, Mi3 Taiwan version uses new MIUI interface and it integrates localized contents like Taiwan festivals, language, and Google Play services. Xiaomi will also provide its cloud services in Taiwan and the company cooperates with local navigation provider to offer one-year free-of-charge navigation services.

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