Retailing, Franchising, and Consumerism Business Intelligence in China

American Company Enters Chinese Bathrooms

American faucet maker Pfister held its brand launch event in Shanghai to mark the entry of this classic bathroom supplies brand into the Chinese market.

Founded in 1910, Pfister is a leading brand in the bathroom and kitchen supplies industry. It claims to be the first company to use ceramic cartridge technology on all of its product lines, making the technology an industrial standard; and it was the first to produce stainless steel and brushed nickel faucets.

The Pfister brand belongs to the American listed company Spectrum Brands. Spectrum Brands is rumored to be planning a factory acquisition in Shanghai.

According to Garrison Zong, president for Spectrum Brands Asia and president of eastern hemisphere for HHI, as a multinational consumer group with a scale of USD5 billion, Spectrum Brands has advantages in branding, market range, and enterprise scale. It is the company's strategic planning to introduce the Pfister brand into the Chinese market and the company plans to open an image store in the downtown area of Shanghai.

Image Credit: DiscoDad

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