Retailing, Franchising, and Consumerism Business Intelligence in China

Meizu, Suning Team For Retail Expansion

Chinese smartphone maker Meizu and electronics and home appliances retailer Suning will form a strategic partnership to build 300 specialty stores and complete sales of CNY2 billion within 12 months.

Under the deal, Suning will build 300 Meizu experience stores and complete sales of CNY2 billion Meizu products in a one-year period. Starting from 2014, Meizu will enhance its product development, expand its product positioning, and focus on pricing. With the cooperation, Meizu expects to gain access to Suning's large membership database to optimize its product development and market strategy.

Apart from improving operating performance, they will together analyze user data of both parties to meet customer demands and jointly enhance their abilities to respond to market changes.

In addition, Li Nan, vice president of Meizu, said that the company will continue to implement its specialty store expansion in 2014 and the number of their specialty stores will reach over 1,000. At the same time, the company will launch at least ten large post-sales experience centers and will seek breakthroughs in the e-commerce sector.

According to Suning, the company currently has over 1,600 stores nationwide, in addition to online sales channels, over 100 million members, and mature logistics and post-sales systems. By cooperating with Suning, Meizu will be able to cover full customer groups in a short period of time. In the future, Suning's O2O channel will also become a strategic channel for Meizu.

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