Retailing, Franchising, and Consumerism Business Intelligence in China

Forever 21 Opens Second Store In Beijing

American popular fashion chain Forever 21 opened its second store in Beijing.

Locating in Beijing Livat Xihongmen Shopping Centre, the new Forever 21 store has two floors and an area of over 2,400 square meters. Products sold in the store cover men's clothing, women's clothing, accessories, underwear, and shoes, which allow local consumers to experience more fashion design products and a new shopping environment.

In addition, this new store will bring the company's new 21MEN brand and F21 Red, which is known for fashion products with lower prices. Its Love 21 specially designed for young girls and Love & Beauty cosmetics tool product line will also be available in this new store.

Linda Chang, global sales vice president of Forever 21, told local media that they are glad to bring the fashion elements of Los Angeles to consumers in Beijing. The new store will provide more product lines and fashion items, creating a one-stop shopping paradise for young people.

The new store in Beijing is reportedly Forever 21's tenth store in China and consumers can buy products of the company in other cities, including Hong Kong, Shanghai, Shenzhen, Wuhan, Macau, Chongqing, Wuxi, and Hangzhou. For consumers who cannot visit those cities, they can access Forever 21's official Chinese online shopping channel.

Image Credit: March Marcho

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