Retailing, Franchising, and Consumerism Business Intelligence in China

Ajisen Ramen's Store Sales Down 6% In China

Ajisen (China) Holdings Limited announced that during the first three months of 2015, the company's individual store sales in Hong Kong increased by 2% year-on-year; while its individual store sales in mainland China decreased by 6% year-on-year.

Meanwhile, the group's fast casual restaurant business also decreased by 1.6%.

Pan Wei, chairman and executive president of Ajisen, said during the performance release press conference that the company will strive to promote online-to-offline projects in 2015, complete the establishment of a cloud platform, and launch mobile payment and mobile apps to realize meal ordering and check-out by diners.

With the company's official website update in March, over 90% of its restaurants will start using electronic ordering machines. In addition, Ajisen will launch its cloud platform in June, complete O2O hardware and software deployment in August, and complete a CRM system in December.

By the end of 2014, Ajisen had developed 669 chain restaurants, a year-on-year increase of 33 restaurants. In 2015, the company plans to open 70 new restaurants and they aim at 1,000 sites as a medium- and long-term goal.

Image Credit: Piyato

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