Retailing, Franchising, and Consumerism Business Intelligence in China

Under Armour's Third Chinese Experience Store Opens In Chongqing

American sportswear provider Under Armour has opened a new experience store in western China at the Chongqing Longfor Paradise Walk.

This is Under Armour's third experience store in the Chinese market. In October 2013, the company opened its first Chinese experience store in Jing An Kerry Centre, Shanghai; and at the end of 2014, the company upgraded its existing specialty store in Beijing's Xidan Joy City into a new experience store.

The newly opened Under Armour experience store in Chongqing will display the latest products of the brand, including SpeedForm running shoes series, Armour sportswear series, and The Curry One shoes from NBA player Stephen Curry.

Image Credit: Aspen Photo

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