The National Bureau of Statistics of China says that during the first half of 2015, China's Internet retail sales reached CNY1.646 trillion, representing a year-on-year increase of 39.1%.
Of the total Internet retail sales, physical goods Internet retail sales increased by 38.6% to CNY1.376 trillion, accounting for 9.7% of social consumer retail sales; while non-physical goods Internet retail sales increased by 41.9% to CNY270 billion.
The statistics also showed that from January to June 2015, China's social consumer retail sales reached CNY14.158 trillion, a year-on-year increase of 10.4% and the actual growth rate was 10.5% if excluding price factors. However, the growth rate was 0.2% lower than the first quarter of 2015.
By location of operating units, China's consumer retail sales in urban areas were CNY12.185 trillion during the reporting period, a year-on-year increase of 10.2%; and the consumer retail sales in rural areas were CNY1.973 trillion, a year-on-year increase of 11.6%.
By consumption pattern, food and beverage retail sales were CNY1.5 trillion, a year-on-year increase of 11.5%; and commodity retail sales were CNY12.658 trillion, a year-on-year increase of 10.3%.