Retailing, Franchising, and Consumerism Business Intelligence in China

Lotte Signs Five-year Exclusive O2O Deal In China

Chinese B2C e-commerce website and South Korean retail giant have signed a strategic cooperation agreement and an exclusive agreement under which will become the sole strategic partner of in the Chinese mainland for five years.

JD said that with the strategic cooperation agreement, Lotte Group's products and services will enter the Chinese market via JD's global shopping platform. In the future, the two parties will implement cooperation in tourism and service O2O.

Global strategy is currently an important reason for Chinese e-commerce providers to team with international retailers. is responsible for the online sales of products and services of all subsidiaries of Lotte Group. will integrate Lotte Group's branches to establish a "Lotte hall" on, covering Lotte Department Store, Lotte Mart, Hi-Mart, Lotte Duty Free, Lotte Hotel, and Lotte World.

The "Lotte hall" will not only sell infant products, cosmetics, and fashion products, but also will offer household products and home appliances. Over the next three years, the two parties aim to expand their cooperation range to about 200,000 kinds of products.

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