Retailing, Franchising, and Consumerism Business Intelligence in China

Novotel Zhuhai Rebrands To Upscale Pullman In Southern China


Zhuhai, China, December 22, 2015 / – AccorHotels, is continuing the rapid expansion of its upscale Pullman brand with the rebranding announcement of Novotel Zhuhai in the Guangdong Province, which adds a further 268 rooms to Pullman's network in Greater China.

The rebranding of Novotel Zhuhai to Pullman will see the hotel joining the Pullman network on December 19, 2015 exactly a year after the hotel's official opening.

"We are excited to welcome the hotel to the Pullman family, one of the fastest-growing brands in AccorHotels' luxury and upscale segment since its launch in 2007 amid continuously robust demand from both property owners and travellers," said Paul Richardson, Chief Operating Officer, AccorHotels Greater China. "The rebranding of the property is part of AccorHotels' on-going global endeavor to further align with its brand architecture to ensure a more consistent brand experience for its guests.”

As one of China's five special economic zones with close proximity to Macau, Hong Kong and Shenzhen, Zhuhai is seeing a notable rise in demand for upscale hospitality. The Pullman brand strikes a perfect balance between performance and enjoyment, business and leisure, that focuses on hyper-connectivity well-being, efficiency and performance.

Located in Gongbei along the borders of Macau and 5 minutes away from the bus station that connects Guangzhou, Jiangmen and Zhongshan, Pullman Zhuhai is part of the Midtown commercial complex offering guests with numerous shopping and dining options around the area.

The hotel features 268 well-appointed guest rooms, three restaurants, a lobby and an executive lounge, two ballrooms, five meeting rooms and a chapel located at the garden terrace – a multifunctional specialty restaurant and event space, as well as recreational facilities including a fitness center, sauna and steam rooms, an outdoor pool and a bar for an evening chill out.

The latest rebranding will add to the growing Pullman network of 25 hotels in 22 cities with another 69 hotels in the globe.

Both ownership and management of the hotel remain unchanged after the rebranding.

Address: No. 2029 Jiuzhou West Avenue, Zhuhai, 519000, P.R.China
Tel: +86 (756) 899 8688

Pullman, in style upscale hotels connecting performance with enjoyment
Pullman Hotels & Resorts strike the perfect balance for a new generation of hyper-connected and sophisticated travelers. Whether connecting performance and enjoyment, efficiency and well-being, business and leisure – it’s always patently Pullman. Pullman appeals to new professional travelers, the Pullman ‘global nomads’, featuring best-in-class business and fitness facilities, functional contemporary design and balanced food and beverage. Pullman is AccorHotels international upscale brand, with a network counting more than 95 hotels & resorts in Europe, Africa, Middle East, Asia-Pacific and Latin America.

Source: Accor Greater China

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