Retailing, Franchising, and Consumerism Business Intelligence in China

Carrefour Unveils O2O E-commerce Services In Beijing

French retail giant Carrefour officially launched its online store in Beijing. The e-commerce site integrates store delivery, multiple payment methods, dual-language services, and return and exchange at all stores.

Carrefour's current development trend in China is multi-channel and multi-model. By developing this new e-commerce business model, Carrefour is actively coping with the change of shopping style to provide more diversified shopping options to consumers.

In June 2015, Carrefour formally launched its O2O business in Shanghai. For the Beijing market, its online store will also use its offline store resources. This new Beijing site will offer 15,000 products, including various imported products.

As a young e-commerce brand, Carrefour's online store features a service highlight and any product purchased from the online store can be returned or exchanged at any of Carrefour's offline store.

At the same time, the online store has both Chinese and English interfaces to provide convenient and barrier-free services to consumers.

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