Due to the strong performance of its Chinese stores during the Chinese New Year, Wal-Mart China's total sales increased by 5.1% in the company's latest reporting period.
Wal-Mart released its financial report for the first quarter of 2016, and stated that its comparable sales increased by 1.4% and its comparable per customer transaction increased by 5.2%.
Statistics provided by market research firm Nielsen also showed that by March 2016, Wal-Mart China's fast moving consumer goods achieved share growth in hypermarkets for 13 consecutive quarters.
Sean Clarke, president and chief executive officer of Wal-Mart China, said that the year of 2016 is the 20th year since Wal-Mart's entry into the Chinese market and the company saw a good beginning to the year contributed by the strong sales performance during the Spring Festival. China is a very important strategic market for the future development of Wal-Mart and it is the company's fourth largest international market by sales. The 20th anniversary marks a new beginning for Wal-Mart's Chinese development and they are very confident in the Chinese market and the future.
In addition, Wal-Mart continued to accelerate its e-commerce development in the first quarter of 2016 and it expanded Internet shopping services into three new cities, covering over 80 stores in Guangdong and Fujian. In March 2016, Wal-Mart launched its nationwide cross-border e-commerce services on its mobile app.