Retailing, Franchising, and Consumerism Business Intelligence in China

International Restructuring Moves Coca-Cola's China Chief To Brazil

Coca-Cola announced plans to adjust the structure of its international businesses and the new international operating structure will include Asia Pacific Group, Latin America Group, and the newly-established Europe, Middle East and Africa Group, effective on August 1, 2016.

Under the new structure, Henrique Braun, current president of Coca-Cola Greater China and South Korea, will be new president of Coca-Cola Brazil from September 1, 2016. Meanwhile, Curt Ferguson, current president of Coca-Cola Middle East and North Africa, will become new president of Coca-Cola Greater China and South Korea.

According to Zhao Yanhong, director of public affairs and communication of Coca-Cola Greater China, Braun joined the Greater China and South Korea region in 2013. Under his leadership, Coca-Cola's Chinese business maintained healthy and stable growth. At the same time, Zhao said there was not much information to be released about the new president.

Zhao said Coca-Cola's international operating structure adjustment aims to support the distribution and development of its global bottling business more effectively. Meanwhile, it can help promote and train the company's key leadership team.

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