Retailing, Franchising, and Consumerism Business Intelligence in China

Metro Launches Food & Beverage Institute For Hospitality Professionals In China

European supermarket chain Metro has opened its first Chinese food and beverage institute in Shanghai.

This food and beverage institute will also cover Jiangsu and Zhejiang provinces. It will establish an industrial training and communications platform for food and beverage professional clients, including chefs, procurement staff, managers, and business owners, helping them respond to challenges brought by consumer demands for increased freshness, scalability, and efficiency within the food and beverage industry.

Jeroen de Groot, Metro China president, said that Metro has been active in the Chinese market for 20 years and the food and beverage professional clients are one of the core customer groups for Metro China. By establishing the food and beverage institute in Shanghai, the company aims to better serve their professional clients and improve their competitiveness.

Metro's food and beverage institute reportedly has an area of 1,600 square meters, which is divided into five areas comtaining cooking kitchens; a tea and drink center; knowledge school; internship restaurant; and creative canteen. The cooking kitchens feature an interactive demonstration site that can accommodate 30 people and 12 cooking practice stations. The tea and drinks area provides various trainings such as identification of wine, cost control, menu design, and matching of dishes and alcoholic beverages.

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