Business Intelligence on Retailing, Franchising, and Consumerism in China

D.Phone Forms Strategic Partnership With Pisen

Chinese mobile phone retail chain D.Phone and smart mobile peripherals company Pisen Electronics have reached a strategic deal in Beijing to work together in various sectors.

Those areas for cooperation include channel resources, product resources, full-channel marketing, and user services. Financial terms of the deal were not released.

For the first step, D.Phone and Pisen will establish a joint physical chain store network and the number of stores is expected to reach over 12,000. Over the first three months after the signing of the agreement, the two parties will complete upgrades of the first batch of 3,000 stores.

Prior to this, D.Phone launched a channel expansion and ecosphere construction project. With this project, the company aims to cooperate with mobile phone makers, carriers, e-commerce platforms, offline retailing terminals, and professional service supporting systems to integrate products, content, and service resources.

In October 2015, Pisen made a strategic investment in, which is a 3C smart device O2O e-commerce platform. At present, has over 9,000 physical franchise stores, covering more than 2,500 cities, counties, villages, and towns in China. Meanwhile, most of those stores are located in communities, which is convenient for delivery and user services.

Pisen said that by cooperating with D.Phone, will gain more mobile phone product resources, high-quality carrier resources, as well as D.Phone's mature store management and marketing experience to offer more diversified services to users. In return, by cooperating with Pisen, D.Phone will rapidly complete its coverage of the rural market in China.

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