Retailing, Franchising, and Consumerism Business Intelligence in China


China World Hotel Beijing Partners With Italian Luxury Handmade Jewellery Brand To Offer Damiani Butterfly-Themed Afternoon Tea

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Beijing, China, July 7, 2016 /ChinaNewswire.com/ - China World Hotel, Beijing collaborates with Italian luxury handmade jewellery brand Damiani to create an elegant Butterfly Collection Afternoon Tea that will be served at the hotel's Lobby Lounge  until 31 July 2016.

Inspired by the beautiful jewellery design, China World Hotel, Beijing's Executive Pastry Chef Jonathan Wu will present a combination of culinary craftsmanship and precious jewels in the Butterfly Collection Afternoon Tea.  The vivid luxury handbag, high-heel shoes, exquisite diamond ring and carven butterfly are all made of fine chocolate and sugar for the ladies' epicurean delights.  The delicate desserts will spoil guests with the most fabulous high-tea experience.

Damiani Afternoon Tea was the ultimate indulgence for Ms Nicoletta Romanoff, the Italian movie star when she stayed with us at China World Hotel.  Guests can now also enjoy the same beautiful Afternoon Tea in our Lobby Lounge and get a chance to win a surprise lucky draw gift on the last Sunday of the month!  Live orchestra performance is available from 3pm to 5pm every Sunday while you sip on your tea.

Damiani is the only Italian jewellery company to design and produce jewels since its inception.  Maintaining tradition is important at Damiani; handwork is still the same as it was decades ago, and each piece is handmade with centuries-old skills and an accurate attention to detail.  Every Damiani jewel is the most important expression of “Made in Italy” in high-end jewellery.  Damiani is the only known jewellery company to have received as much as 18 “Diamonds International Awards”.  Calderoni also won four of these awards, in 1960, 1977, 1978 and 1996.  It also received many other prizes, including two Tahitian Pearl Trophies, one Haute Couture Design Award, one Vogue Joyas award and quite a number of entrepreneurial and communication prizes.

The lightness and delicate flutter of a butterfly's wings are the inspiration for the Butterfly collection.  The butterflies are in white or yellow gold and enriched by white or black diamonds with coloured stones like emeralds, rubies and amethysts.  Each butterfly can be used as a pendant, brooch or set onto a ring.

Damiani's iconic design par excellence for beautiful rings and large crosses.  Belle Époque is inspired by the graphic design of cine film and, like the cinema, brings dreams and great feelings to life.

As the only Italian jewellery company to design and produce jewels since its inception, the Damiani company was founded in 1924 in the heart of the goldsmith district of Valenza Po (North West Italy) by Enrico Grassi Damiani.  Thanks to his skills as a goldsmith, Enrico quickly became the preferred supplier to important families and notables who asked him to create special and exquisite unique pieces.  He soon began to supply the Italian royal family, the earls of Cavour, Gabriele d'Annunzio and Luigi Pirandello.  Damiano Grassi Damiani, Enrico's son, born in 1934, launched a serious industrial processes and thought of commercial expansions in the sixties.  He promoted design research and technical innovation, the two roots of the company's future.  Damian jewels attracted more and more fame, thanks to a very revolutionary idea at the time: to guarantee the price to clients and to create catalogues of all the collections.  

Guests may contact the Damiani boutique at China World Trade Center at (010) 6505 9890 or find it at WB 123A, B1, China World Trade Center, No.1 Jianguomenwai Avenue, Beijing.

China World Hotel, Beijing anchors the China World Trade Center complex, and is attached to China World mall, in the heart of the city's diplomatic and business district.  Hailed one of the first three hotels in mainland China to be awarded a Platinum Five Star rating by the China National Tourism Administration (CNTA), China World Hotel, Beijing has been named one of the world's best hotels by both Condé Nast Traveller and Travel + Leisure magazines.  China World Hotel, Beijing has also been voted “Best Hotel in Beijing” by Euromoney, Frommer's Guide and Finance Asia; “Best Business Hotel in Beijing” by Business Traveller China and Asia Pacific, TTG Asia, The Asset and Asian Legal Business; received the “Top Ten Business Hotels in China – Golden Pillow Award” by 21st Century Business Herald; and named one of “The Top 50 Hotels in China” by Forbes and Travel + Leisure China.

Hong Kong-based Shangri-La Hotels and Resorts currently own 95 hotels under the Shangri-La brand with a room inventory of over 39,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Qatar and Sri Lanka.  For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

 

Source: China World Hotel Beijing

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