Retailing, Franchising, and Consumerism Business Intelligence in China

Strategic Internet Partnership Links Two Of China's Biggest Retailers

Gome's e-commerce website and Rt-Mart's e-commerce business will join forces to sell more online products.

The two parties are currently implementing background system docking which will allow the two companies' websites to merge products. All products on are expected to be officially available on in late July 2016. By then, will release more details about the cooperation between the two parties.

The cooperation of the two parties will be divided into stages. To begin with, they will connect the background ordering system and data of and Rt-Mart. Rt-Mart will open and operate a supermarket channel on Meanwhile, will launch and operate a 3C and home appliances channel on In mid or late July, the system and background connection of the two parties will formally started.

For, it is an inevitable strategic direction to further increase online traffic and enlarge scale. The cooperation with Rt-Mart's represents the company's new move of scale expansion.

Financial terms of the deal were not released.

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