Retailing, Franchising, and Consumerism Business Intelligence in China

Wal-Mart Announces USD50 Million Strategic Investment In New Dada In China

Chinese online grocery and delivery firm New Dada and Wal-Mart jointly announced that Wal-Mart has made a strategic investment of USD50 million into New Dada and the two parties will have a strategic cooperation.

With the cooperation, the two parties will integrate their respective O2O delivery, logistics, and retail strengths to provide Chinese consumers with better quality products and more convenient delivery services.

New Dada is a joint venture part-owned by It currently owns the instant crowdsourcing logistics platform Dada and the fresh food and grocery O2O platform Jingdong Daojia. The company serves over 500,000 vendors in more than 300 cities and it reached cooperation with over 30,000 supermarket and pharmacy stores in 18 cities.

At present, Wal-Mart has over 420 supermarkets in nearly 170 cities across China and the cooperation of the two parties will realize complementary advantages. In the future, Wal-Mart's physical stores in China will form an exclusive partnership with Jingdong Daojia. So far, Wal-Mart's 20+ stores in Guangzhou and Shenzhen have accessed the platform of Jingdong Daojia and all of their orders will be delivered by Dada. This service will soon be extended to cities like Beijing, Shanghai, Chengdu, and Wuhan.

Kuai Jiaqi, chief executive officer of New Dada, said that with the cooperation, New Dada's leading O2O platform and crowdsourcing delivery service will become a bridge to connect online consumers and offline Wal-Mart stores, which will offer better quality products and service to more users.

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