Retailing, Franchising, and Consumerism Business Intelligence in China


JW Marriott Hotels & Resorts And DJI Partner To Launch Drone Experience Program

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Hong Kong, China, November 15, 2016 /ChinaNewswire.com/ - JW Marriott Hotel & Resorts and DJI, the world's leading drone-maker, today announced a special partnership that will launch the luxury hotel brand's first Drone Experience Program. The program will provide guests with the opportunity to experiment with DJI's innovative drone technology. Hotel guests will view the beauty of JW Marriott's properties through a new perspective, and will be able to capture and share these experiences with friends and family.

As the first property to debut the Drone Experience Program, JW Marriott Zhejiang Anji will launch the initiative on November 12, 2016. DJI representatives will host on-site experience sessions for hotel guests to demonstrate how to safely operate a drone and provide essential aerial photography tips. Guests will be invited to a demonstration of the latest aerial platform such as the popular DJI Phantom 4. This 30-minute experiential program will be held every Saturday from 10am – 4pm, and guest can reserve their spot in advance with the hotel concierge.

The Drone Experience Program will enable guests to capture an aerial overview of the hotel and destination by using a DJI drone with the help of a trained UAV pilot. Through the DJI Go app, they can easily share these moments on social media via live-stream to Facebook or YouTube. With its proximity to the legendary Anji Bamboo Forest, one of the most renowned natural wonders in China, JW Marriott Zhejiang Anji was selected as an ideal pilot hotel for the Drone Experience Program.

"Delivering an exceptional guest experience is at the heart of what we do at JW Marriott, and this exciting partnership with DJI allows us to continue transforming the way our guests capture their travel experiences," says Mike Fulkerson, Vice President of Brand Marketing, Asia Pacific, Marriott International. "Anji is a fantastic destination to pilot this cutting-edge technology and the program will help guests both learn something new and share their experiences with friends and family."

"We are delighted to be partnering with JW Marriott to enrich the guest experience. DJI's aerial platforms and camera technology will allow travelers creative means of capturing and sharing their travel experience with the rest of the world. The combined geographic footprints of DJI and the JW Marriott brand will enable us to debut the program in some of the world's most desirable destinations," said Eli Morgan Harris, DJI's business development manager.

About JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are more than 75 JW Marriott hotels in over 25 countries; by 2020 the portfolio is expected to encompass more than 115 properties in over 35 countries. Visit us online, on Instagram, Twitter and Facebook.

Marriott International, Inc. (NASDAQ: MAR) is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels. and licenses vacation ownership resorts. The company's 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.

About DJI

DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

Source: Marriott International

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