Business Intelligence on Retailing, Franchising, and Consumerism in China

Xiaomi Opens Second Flagship Store In Hong Kong

Chinese smartphone and electronics products maker Xiaomi opened its second Hong Kong flagship store in the Hang Lung Centre, Causeway Bay.

With an area of over 3,000 square feet, Xiaomi's new Hong Kong flagship store has eight floors. The store provides various Xiaomi products, including smartphones, wireless routers, and smart home devices, as well as lifestyle supplies such as suitcases, pillows and towels.

Prior to this, Xiaomi launched its first Hong Kong retail store in Nathan Road, Mong Kok in 2015.

Wang Xiang, Xiaomi's head of international team and senior vice president, said that the opening of Xiaomi's second flagship retail store in Hong Kong represents the importance of this marketplace. Wang said Xiaomi hopes to open 1,000 retail stores and generate revenue of CNY10 billion over the next three years.

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