Retailing, Franchising, and Consumerism Business Intelligence in China


Sunglass Hut Opens New Store In Hangzhou

International sunglasses retailer Sunglass Hut opened a new store in Hangzhou's Intime Wulin store, which is the brand's third store in the city following the ones in Hangzhou Kerry Centre and Hangzhou Bailian Outlets.

Sunglass Hut has reached cooperation with many first-tier brands, including Ray-Ban, Prada, Dolce & Gabbana, Burberry, Tiffany & Co., and Coach.

It started as a small independent store in Miami in 1971 and it developed 100 chain stores in Miami by 1986, reaching annual sales of USD24 million. By 1991, Sunglass Hut's annual sales exceeded USD100 million and by 1996, the company seized 30% share of the American sunglasses market.

By the end of 2016, Sunglass Hut already opened 3,269 retail stores in 28 countries and regions around the world, including 3,104 retail stores in North America, Asia Pacific, Europe, South Africa, and Latin America; and 165 authorized retail stores in Middle East and India.

For the Greater China region, Sunglass Hut had nearly 40 retail stores, including 13 in Hong Kong, seven in Shanghai, and three in Beijing.




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