Retailing, Franchising, and Consumerism Business Intelligence in China

Global electronics distributor Rutronik launches new Chinese website

Hong Kong, China, December 8, 2017 / - Rutronik makes available online details of its extensive product portfolio and customer services for high-growth electronics markets in China

Rutronik Elektronische Bauelemente GmbH (Rutronik), a leading electronics distributor in Asia, is refreshing its Chinese website,, making the latest product details and company news immediately available to its China customers. This demonstration of the company's firm commitment to its customer base in China follows its opening of a Rutronik account on WeChat, an extremely popular social-media platform based in China, in November.

As a hugely successful broadline distributor, ranked No. 10 among global electronics component distributors and No. 3 in the European market, Rutronik has 28 billion parts permanently available, for a very wide range of sectors and applications. Details of this very extensive portfolio will now be accessible in China, with simply a few mouse clicks

The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays and wireless products. The company's primary target markets are the automotive, medical, industrial, home-appliance, energy and lighting industries.

The company distributes globally, with more than 30 subsidiaries and 70 offices worldwide, and logistics centers in Asia, Europe and North America.
Moreover, Rutronik is a well established player in Asia's electronics supply chain. The company now has a total of seven sales offices across the region – three on the Chinese mainland (Shenzhen, Shanghai and Chengdu), and one each in Hong Kong, Taiwan, Singapore and Thailand. Hong Kong also serves as Rutronik's Asian logistics center.

Accelerating communication, capturing mindshare
Rutronik's enhanced Chinese-language website offers a platform where both current and potential customers, along with partners, suppliers, engineers and the media, can learn more about Rutronik and its value-added services.

The website is not only localized in its language, Simplified Chinese, but also content, layout, and links to social media. Rutronik's local teams in Asia and China are highlighted, in a unique contrast to the company's global website, and this localization process will be an ongoing project in optimizing site design and the user experience, to enhance local brand awareness.

As an expansion of the Chinese-language website, the site will feature more local corporate news, including local events, such as seminars and webinars, and participation in local exhibitions. Local employment and business opportunities will also be featured.

"Our goal is maximally effective communication with our China audience," explained Markus Krieg, Managing Director Marketing at Rutronik. "You'll be seeing more local social media links and channels available on the website, plus contact forms and the WeChat QR code. We are going to ensure that direct communication with our local team is a 100% user-friendly experience."

Offering all the efficiency of ecommerce
Rutronik is complementing its highly successful supply and distribution platform with ecommerce services hosted on the website As the name of the site indicates, its services are available 24/7 worldwide, and they include 24/7 customer support.

Providing all the convenience and efficiency of ordering and purchasing online, the portal's 24/7 services are available globally, including in China. Now, though, these services will also be available as a menu item on the new Chinese website, providing access to components and devices from across the entire Rutronik portfolio, backed by Rutronik's overriding commitment to quality, as exemplified in its Certified Quality Management System and its constant monitoring of production processes.

To learn more about Rutronik and its extensive range of products and services, please visit the new Chinese website, which is in Simplified Chinese, at

About Rutronik (

Rutronik Elektronische Bauelemente GmbH is the third largest distributor in Europe (European Distribution Report 2016) and the number ten worldwide (SourceToday, May 2017). The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,600 staff worldwide and achieved Group sales of 872 million euros in the fiscal year 2016.


This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.