Retailing, Franchising, and Consumerism Business Intelligence in China

OYO, Ctrip Form Partnership

OYO recently announced strategic cooperation with Ctrip and the two parties will implement in-depth cooperation in traffic exchange, scene interworking, data operation, and brand promotion.

OYO claimed to be the largest single-brand hotel in China; meanwhile, it is reportedly the second largest hotel group in China and the sixth largest in the world.

OYO said that by cooperating with Ctrip, the two parties will combine their advantages. With OYO's scale and refined management operational capability and Ctrip's traffic and platform ecology, they will provide more convenient and better quality accommodation experience to consumers.

OYO also revealed that in the future, they will team with Ctrip to further explore cooperation models and help hotel owners from various aspects, including brand, talent, technology, traffic, and operation.

So far, OYO has entered over 320 cities across China, with nearly 10,000 hotels and nearly 450,000 rooms.

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