Chinese B2C e-commerce platform JD formally announced cooperation with Prada.
With the cooperation, Prada Group's three major brands Prada, Miu Miu and Car Shoe will enter JD platform during the June 18 shopping season; meanwhile, the group will launch its new products for autumn and winter of 2019.
Commenting on the cooperation, JD's international business president of fashion home platform business group Jiang Ke said that the Chinese mainland luxury market is booming and it attracted many global luxury brands. JD has established a reliable and mature platform for them. They are glad to form a partnership with global leaders like Prada Group and jointly expand a wider developer path in the luxury digital sector.
According to public files, the Italian brand Prada was founded in Milan in 1913; Miu Miu was launched in 1993 and it represents another way of expression of the same idea as Prada; and Car Shoe was established in 1963 and it is one of the classic brands in the Italian shoes and accessories sector.