Retailing, Franchising, and Consumerism Business Intelligence in China


Piaget Opens Salon Specialty Store In Beijing

Swiss fine jewelry and watch brand Piaget recently opened a new salon specialty store in Beijing's China World Mall.

With an area of 118 square meters, this is reportedly Piaget's first new salon concept store in Beijing.

Public files show that Piaget's first salon was formally opened in Geneva in 1959. Nearly 60 years later, the brand raised a new store design idea based on its classic salon concept.

Mathieu Delmas, Piaget's China chief executive, said that it explains the fascinating charm of Piaget and the brand's "Sunny Side of Life" philosophy.

It is said that Piaget's new salon in Beijing is divided into different areas, including Discovery Area, Open Lounge, Precious Alcove, Masculine Alcove, Private Alcove, and Piaget Society Lounge.




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