Retailing, Franchising, and Consumerism Business Intelligence in China

Everlane Formally Enters Chinese Market

American environmentally friendly fashion brand Everlane recently announced to enter and its flagship store will be formally launched on August 26, 2019.

Apart from full series of men's clothing and women's clothing, Everlane will also provide its newly launched environmentally friendly shoes series Tread. So far, it has attracted nearly 5,000 followers. In addition, Everlane opened official accounts on WeChat and Weibo to fully explore the Chinese market.

Established by Michael Preysman in San Francisco in 2011, Everlane features high-quality basics. The company initially gained its angel investment of USD1.1 million with a single cotton T-shirt.

Though Everlane will not open physical store, it will launch offline experience store The Lab. In addition, it will invite models of different shapes and skin colors for their product photos to meet demands of different consumers. To fully stimulate curiosity and purchase desire of consumers, Everlane will launch new product preview on its official website.

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