Retailing, Franchising, and Consumerism Business Intelligence in China

Suning's First Coffee Shop Started Trial Operation

Suning Xiaodian's first coffee shop recently started trial operation in Nanjing, providing 27 kinds of drinks of five major categories.

It is said that Suning's coffee shop provides classic coffee like Americano, latte, cappuccino, and caramel macchiato. It also offers fruit tea, bubble water, and smoothie. Apart from drinks, consumers can buy baked goods like bread, mousse cake, and donut from the shop.

Suning said that the first coffee shop is on the second floor of a Suning Xiaodian, which integrates convenience store and coffee shop models and it mainly targets white collars.

In 2018, Suning already introduced its own coffee products by placing special counters in Suning Xiaodian and their coffee products are available in over 1,000 Suning Xiaodian sites across China.

Suning said that in the future, they will focus on the development and operation of owned brands. The company intends to reach more experience scenes while expanding its diversified SKU.

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