Retailing, Franchising, and Consumerism Business Intelligence in China

Heytea To Open Third Store In Singapore

Chinese tea drink brand Heytea will open a new store in Singapore's Westgate Mall on September 7, 2019, which is the brand's third store in Singapore.

The new Heytea store will launch its new Oreo series products. Apart from the Westgate Mall store, Heytea's other two stores in Singapore will also provide the new Oreo series products at the end of September.

Heytea entered Singapore in November 2018. At the beginning of 2019, it opened a DP store at Singapore's Clarke Quay, which is Heytea's second store in Singapore and its first DP store in the overseas market.

It is said that the DP store is originated from Heytea Day Dreamer Project launched in October 2017. Heytea will cooperate with global independent designers of various fields to create innovative space design experience.

By planning, Heytea will further explore the possibilities of the Singapore tea drink market and connect with more customers and fans. The brand is committed to its international expansion plan and hopes to finally become a global brand.

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