Retailing, Franchising, and Consumerism Business Intelligence in China


American Ski Brand Enters China

American high-end professional ski brand Spyder formally announced to enter the Chinese market.

With a history of over 40 years, Spyder is well-known by Chinese ski fans. By entering the Chinese market before the 2022 Winter Olympic Games, Spyder will help promote the development of Chinese ice and snow sports industry with its years of successful experience.

Public files show that Spyder was established in 1978 and it redefined fashion sports with high-tech manufacturing process, sports functions, and fashion design. Spyder started sponsoring the American national ski team from 1989; it became the sponsor of Canadian alpine ski team in 2002, and it became the sponsor of Australian ski team in 2004.




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