Gucci, Tencent Signed Strategic Cooperation Agreement

According to reports in Chinese local media, Gucci and Tencent recently signed a strategic cooperation agreement.

Under the agreement, Gucci and Tencent will create a digital strategic framework to jointly lead innovation development in Internet of Things, artificial intelligence, data science, intelligent retail, content generation, and digital thinking sectors.

Marco Bizzarri, president and CEO of Gucci, said that current technologies and innovation technologies make the digital sector more complex; however, it increases the possibility to realize deeper and more individualized and customized brand community experience. The cooperation aims to create a situation to make the two parties pioneers in this area.

Liu Chiping, president of Tencent, said that Tencent is committed to promoting industrial upgrade through technological innovation and creating largest value to users. With the cooperation, the two parties will jointly create excellent experience to users and pass Gucci's fashion concept and its contemporary aesthetics to Chinese consumers.