Retailing, Franchising, and Consumerism Business Intelligence in China


Kweichow Moutai Predicted Net Profit Up 15% For 2019

Chinese liquor maker Kweichow Moutai recently published its production and operation status for 2019.

Based on preliminary accounting, Kweichow Moutai produced about 49,900 tons of base liquor of Moutai-branded product and 25,100 tons of base liquor of series liquor products in 2019. The company achieved total operating revenue of CNY88.5 billion, a year-on-year increase of about 15%; and its net profit attributable to shareholders is CNY40.5 billion, a year-on-year increase of about 15%.

For 2020, Kweichow Moutai plans to place 34,500 tons of Moutai liquor, representing a year-on-year increase of about 8%; and the company eyes an 10% increase of total operating revenue. By this plan, Kweichow Moutai's operating revenue for 2020 will reach CNY97.3 billion.

Li Baofang, chairman of Moutai Group, said that at present, Moutai's development circle has not yet reached its limit and the company will continue to grow in 2020 and even 2021. For the year of 2020, Moutai will still be able to maintain a fast growth.




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