Retailing, Franchising, and Consumerism Business Intelligence in China

Metro Opened First Store In Guiyang

Metro China, which was acquired by China's Wu-Mart, continues to accelerate its business expansion and further developed the southwestern market by opening its first store in Guiyang, Guizhou Province.

Located in Guiyang's Yunyan District, the new Metro store has a sales area of nearly 5,500 square meters and it provides over 13,200 kinds of products, including 11,000 kinds of food and 2,200 kinds of non-food products.

Claude Sarrailh, president of Metro China, said that as an important traffic and communication hub, industrial base, and trade and tourism service center in China's southwestern area, Guiyang has great development potential. During recent years, Metro continues to accelerate its expansion in the southwestern area, which proves that the company attaches great importance to this market.

By opening this new store in Guiyang, Metro will serve local consumers and professional customers with high-quality products and professional services, so as to provide better shopping experience.

In 1996, Metro opened its first Chinese cash & carry wholesale store in Shanghai. So far, the company has developed 97 stores in 60 cities across China and it has more than 11,000 employees and 17 million customers in the country.

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