Retailing, Franchising, and Consumerism Business Intelligence in China

Valentino To Enter Secoo In March 2020

According to reports in Chinese local media, has reached official cooperation with Italian high-end luxury brand Valentino.

Starting from March 2020, Valentino will formally enter the platform of Secoo. With the cooperation, Valentino expects to attract the over 30 million registered users of Secoo.

Valentino was established in 1960 and its product lines cover apparel, shoes, bags, and accessories. In November 2018, the brand opened its official flagship store on Tmall and it entered Tmall's luxury goods platform Luxury Pavilion at the same time.

As an online and offline boutique lifestyle platform, Secoo continued to expand its cooperation with international luxury brands over recent years. At present, the platform has formed partnerships with more than 100 international luxury brands, including Prada, Versace, Ferragamo, Tod's, Roger Vivier, and Armani.

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