Retailing, Franchising, and Consumerism Business Intelligence in China


British Designer Brand Self-Portrait Enters Tmall

British designer brand Self-Portrait recently announced to formally launch its flagship store on Tmall.com.

At present, Self-Portrait's Tmall flagship store has 56 items with the price range from CNY2,500 to CNY5,115. At the same time, the brand launched its spring and summer series 2020 in this new store.

To celebrate the opening of the Tmall flagship store, Self-Portrait is offering coupon and discount.

According to public files, Self-Portrait was established by Han Chong, a Malaysian designer, in UK in 2013. Though its history is short, the brand gained popularity with refreshing lace design, fine craftsmanship, and price advantage.




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