Retailing, Franchising, and Consumerism Business Intelligence in China

Yum China Completed Acquisition Of Huang Ji Huang

According to reports in Chinese local media, Yum China recently announced its formal completion of the acquisition of a controlling interest in Huang Ji Huang, a leading Chinese-style casual dining franchise.

After the acquisition, Yum China will establish a Chinese dining business unit comprising three core Chinese dining brands, Little Sheep, East Dawning, and Huang Ji Huang.

On August 22, 2019, Yum China published an announcement, stating that the company would acquire Huang Ji Huang and the transaction was expected to be completed at the beginning of 2020. Yum China said that with its scale and system ability and Huang Ji Huang's ability in product development, franchisee management and Chinese-style dining, the acquisition would create synergy effect.

With the joining of Huang Ji Huang, Yum China hopes to gain a stronger foothold in the Chinese-style dining sector and enhance its expertise in this sector.

Founded in 2004 and headquartered in Beijing, Huang Ji Huang has over 640 restaurants in China and abroad. The group operates primarily under a franchise model and its brand portfolio includes Huang Ji Huang, an industry-leading simmer pot brand and San Fen Bao, a newly launched Chinese fast food concept in China.

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