Retailing, Franchising, and Consumerism Business Intelligence in China

Blue Bottle Opened First Chinese Store In Hong Kong

Boutique coffee brand Blue Bottle recently opened a store in Central, Hong Kong, which is the brand's first outlet in China.

With an area of about 914 square meters, the store has two floors, including a downstairs coffee bar that provides takeaway service and coffee sales and an upstairs dining area. However, due to the coronavirus outbreak, the store currently only offers delivery service in accordance to the orders of the Hong Kong government.

In regards to product portfolio, Blue Bottle Hong Kong store provides 12 coffee products, three tea products, three carbonated drinks, hand coffee, and coffee beans. It also has toast, waffles, and cookies.

According to public files, Blue Bottle was established in the US in 2002 and it entered the Asian market in 2015. In 2017, the brand was acquired by Nestle and accelerated expansion after that. So far, it has opened over 90 stores in more than 41 regions.

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