According to reports in Chinese local media, the luxury brand Balenciaga formally entered Tmall.com and announced the global exclusive debut of its Speed 2.0 series sports shoes.
It is said that Balenciaga's Tmall store is the brand's only online official flagship store on third-party platform. The store was registered on April 13, 2020.
At present, Balenciaga's Tmall store has 48,000 followers.
Cedric Charbit, president and CEO of Balenciaga, said that the opening of Balenciaga Tmall store will enhance its digital marketing layout in the Chinese market, which will allow the brand to further strengthen its communication and contact with consumers.