Retailing, Franchising, and Consumerism Business Intelligence in China

Nayuki Opened First Store In Japan

Shenzhen-headquartered tea drink brand Nayuki formally opened a new store in Laox shopping center in Osaka, which is the brand's first store in Japan.

With an area of about 200 square meters, the new Nayuki store provides classic products which are familiar to the Chinese consumers while adding local featured new products such as takoyaki bread.

Nayuki said that by entering the Japanese market, Nayuki hopes to become a tea culture innovator and promote it to the world.

This is not the first time for Nayuki to develop the overseas market. In 2018, the brand opened its first overseas store in Singapore.

According to official information, Nayuki was established by the couple Peng Xin and Zhao Lin in 2015. So far, it has 349 stores in over 50 cities across China.

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