Retailing, Franchising, and Consumerism Business Intelligence in China

Nike Opened First Nike Rise Concept Store In Guangzhou

Nike announced that its first Nike Rise retail concept store in the world – Nike Guangzhou brand experience store was officially opened.

With an area of about 2,053 square meters, the new Nike Guangzhou store is close to Guangzhou Tianhe Sports Center. The store has three floors and it provides products for men, women and children. In addition, it has space for Jordan-branded products.

Michael Martin, Nike Greater China vice president and direct retail general manager, said that Nike launched Chinese version Nike App in November 2019 and it was downloaded 11 million times.

Digital innovation will also be the core of Nike Guangzhou brand experience store. By opening Nike App, consumers can access the newly launched digital retail services and experience, including Nike App At Retail and a series of related functions.

In addition, the new store will launched a series of selected activities for local members such as "Nike expert camp" to provide professional advice to members to unlock their sports potential. It will launch "Nike membership day" in China to offer personal shopping experience to invited consumers and open Nike By You 365 customize service.

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