Retailing, Franchising, and Consumerism Business Intelligence in China

IHG Introduces High-end Hotel Brand Voco Into Greater China

InterContinental Hotels Group announced that voco Hangzhou Binjiang Minghao, its first voco branded hotel in Greater China, had been opened officially.

With the launch of the new hotel, IHG has brought 11 brands into the Chinese market.

Voco Hangzhou Binjiang Minghao, which has 148 rooms and suites, is positioned as a high-end hotel. In June 2020, the voco brand also signed a project in Wuhan.

It is said that IHG launched the voco brand two years ago and is distributing in Europe, the Middle East, Australia, and Africa. At present, the brand has 12 opened hotels and 28 undergoing construction around the world. Over the next ten years, it is expected to have over 200 hotels in world famous cities and leisure travel destinations.

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