Retailing, Franchising, and Consumerism Business Intelligence in China

FUO's First Hangzhou Store Opened In GDA Plaza

According to reports in Chinese local media, FUO's first Hangzhou store recently opened in GDA Plaza.

FUO, which stands for "For U Only", was established in 2014 and it adheres to the concept of "global good hat". It advocates a young, progressive, and high-quality lifestyle. The brand focuses on the sense of design. With a unique artistic aesthetic, it provides fashion lovers with different matching styles.

The brand fills the blank of China's hat integrated brand store. Its rich product range can meet the matching needs of Chinese fashion people on most occasions. The FUO brand also has its own design works, and on this basis, it has introduced more hat accessories brands to meet the needs of more customers.

In addition, FUO has noticed the importance of jewelry for people in matching, and added a jewelry section in the store. Compared with well-known jewelry brands, FUO's product price is more affordable. Ordinary models are between CNY70 and CNY160, and designer models are between CNY300 and CNY500.

So far, FUO has opened more than 20 stores in Beijing, Shanghai, Changsha, and Chengdu.

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