Retailing, Franchising, and Consumerism Business Intelligence in China Appointed New CFO

Chinese e-commerce platform recently published an announcement to appoint Cui Dawei as its new CFO.

In August 2020, announced that its CFO Yang Donghao, who has served the company for nine years, will leave office in November for personal reasons. It is said that Yang will join Perfect Diary as CFO and lead its IPO. However, the news has not yet been officially confirmed.

The new CFO Cui previously worked for Huami as CFO from August 2017 to September 2020. Before that, he was CFO of China Digital Video from August 2015 to April 2017.

According to's financial report for the second quarter of 2020, the company has made profits for 31 consecutive quarters. It's net income in the second quarter reached CNY24.1 billion, a year-on-year increase of 6%; it's net profit attributable to shareholders was CNY1.5 billion, a year-on-year increase of 88.9%; and the number of its active users was 38.8 million, a year-on-year increase of 17%.

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