Retailing, Franchising, and Consumerism Business Intelligence in China

Levi's

Levi's Closed About Half Stores In China

Harmit Singh, CFO of American jeans brand Levi's, revealed that due to the impact of the epidemic, the company has closed about half of its stores in China, which is expected to impact its recent…



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Levi's To Launch New Global Brand In China

The jeans brand Levi's has announced plans to launch a new global brand in China and other selected Asian markets in the autumn of 2010 and this is reportedly the first time that the brand…




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