Business Intelligence on Retailing, Franchising, and Consumerism in China

Beijing Welcomes Carrefour's Largest Flagship Store In Asia

Carrefour's largest flagship store in Asia opened at Siyuanqiao in Beijing and the store is also the French retailer's first self-owned property store in China.

With a construction area of 71,380 square meters, this new store provides nearly 40,000 kinds of products, including over 6,000 kinds of imported products. Among all Carrefour stores in China, it claims to have the most imported products.

This new Carrefour flagship store takes two of the four floors of the building, covering an area of 11,534 square meters. Apart from the hypermarket, there are over 80 branded stores such as Uniqlo, Bellagio Cuisine, and Watsons within the facility. In addition, Baidu's smart hardware e-commerce platform, which was launched in 2015, opened its first offline physical experience store in this Carrefour property.

According to a representative from Carrefour, the site of this new flagship store was purchased by Carrefour and this is the first flagship store that is built with Carrefour's own design ideas in China.

The Siyuanqiao flagship store is also Carrefour's green flagship store in the country, featuring an energy-saving lighting system, maximizing the use of water resources, and green electric shuttle buses.

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