Retailing, Franchising, and Consumerism Business Intelligence in China

B&Q Plans More Than 100 More China Stores

European retailer B&Q will open more than 100 chain stores in China by the end of 2010.

Mark Ladham, general manager of B&Q China, spoke of the expansion at the opening ceremony of the decoration giant's ninth chain store in Shanghai.

B&Q opened its first chain store in Shanghai in June, 1999. By the end of 2005, it had 48 stores in China's eight cities.

The Jinqiao chain store was opened after B&Q took over the Germany-based decoration corporation OBI's business in China last year.

Ladham said B&Q adjusted its purchasing platform, redistributed the corporation's human resources and reorganized the product display in stores when they completed the merger of OBI China.

He said B&Q has quickened its marketing strategy adjustment and will attach greater importance to the market of soft decoration, like furniture.

1 Comment on "B&Q Plans More Than 100 More China Stores"

  1. Are companies like Lowe's and Home Depot in China yet?

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