Retailing, Franchising, and Consumerism Business Intelligence in China

J-Kungfu Opens New Zhongguancun Store

Chinese fast food franchiser J-Kungfu has opened the company's fourth store in Beijing in Zhongguancun.

Located in the business circle in Zhongguancun where there are just a few the food and beverage businesses, the new J-Kungfu restaurant is a symbol of the company's expansion in China.

A representative from J-Kungfu says that they will still focus on the market in northern China, and plan to increase the number of restaurants in Beijing from 4 to 8 by the end of this year.

In addition, J-Kungfu has changed its food offerings in order to meet the difference in taste between people in northern and southern China.

1 Comment on "J-Kungfu Opens New Zhongguancun Store"

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