Retailing, Franchising, and Consumerism Business Intelligence in China

Li-ning Aims To Have 5100 Stores By 2008

Zhang Zhiyong, president and CEO of Chinese sports apparel brand Li-ning, has told media that Li-ning will increase its total stores in China to 5100 by 2008 and the new stores will mainly be located in the second and third tier cities.

At present, Li-ning has more than 4000 stores across China, but only 20-30 stores in overseas countries. Zhang says that he will be prudent in expanding into the international market and may consider to delay the expansion until 2009.

In 2007, Li-ning will open boutique stores in the Netherlands, Belgium and Luxemburg. It also plans to open about 20 new stores in these three countries in the next three years. Zhang emphasizes that Li-ning won't seize market share through a price war, for this will do harm to their supposedly high-class brand.

2 Comments on "Li-ning Aims To Have 5100 Stores By 2008"

  1. jiang chen | March 25, 2007 at 2:36 am |

    i will never buy li-ning brand goods because they use shaquille o'neal in their ads even after he used racial slurs against yao ming. how can a chinese company use o'neal after he has proven himself to be racist against chinese. stupid company. i will never ever buy li-ning products and i urge all my friends to never buy their products either

  2. hugh smith | May 4, 2008 at 10:53 pm |

    li ning is amazing !

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