Retailing, Franchising, and Consumerism Business Intelligence in China


Herbalife Receives Chinese Direct Selling License

Global nutrition direct-selling company Herbalife has received its direct-selling license from China's Ministry of Commerce.

"It is an honor for Herbalife to receive this license. We have worked closely with China's Ministry of Commerce and the State Administration Industry and Commerce over the past year and we are committed to maintaining the highest standards of integrity in the direct-selling industry," said CEO Michael O. Johnson.

The license permits Herbalife to conduct a direct selling business in Suzhou and Nanjing in the Jiangsu province. Herbalife currently operates 42 stores and 17 service centers in 25 provinces in China. The company operates a unique direct-selling model in China in accordance with local regulations. Independent distributors who are employed by the company conduct their business in retail locations owned by Herbalife. Consumers and other distributors come into the store to buy product and learn more about the business opportunity. Now that a license has been granted, Distributors will be allowed to conduct business outside of the store in the particular province and cities named in the direct selling license.

Headquartered in Shanghai, Herbalife sells more than 30 products in China. The company operates its own manufacturing facility in Suzhou, China, that produces products for local use and export.



3 Comments on "Herbalife Receives Chinese Direct Selling License"

  1. I would like to find out about how to start a direct-selling or network marketing business in China. Where can I get information about the laws and requirements for doing so?

    Thank you.

  2. Chris & Jianghan | February 5, 2010 at 3:15 pm |

    We would like to find out about how to start a direct-selling or network marketing business in China. Where can I get information about the laws and requirements for doing so? We all ready a retchester destrubutor for Hebalife NO46256737. for now i am in South Africa but moved to Beijing He Bei Sheng.San He Shi . by the end of February 2010 and we woud like to open a destrubutor shop and conected up with all the family off Herbalife in China .Jianghan is from Beijing China and we plan to get married soon as we settel in .
    can we get help or detail from where to start.

    Thank you.
    Kind Regards .
    Jianghan &Chris

  3. Chris & Jianghan | July 6, 2010 at 12:00 am |

    Dear Dr Jason Lo well is is a long time back ,while i was in SOUTH AFRICA that i put this e-mail up to you and now we are in Beijing Hebei where we stay . what is the change that we can get in fo where can we start off and can we by law start in this are where we stay to selling Herbalife products . where can we get help from pls .or a person in Herbalife that can help us with all info.T
    Thank you
    Kind Regards .
    chris & Jianghan

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