Wang Jianzhong, boss of Shanxi Vinegar Supermarket, has told local media that the company will speed up their expansion in Beijing despite the price markup for Shanxi vinegars.
Shanxi Vinegar Supermarket, which currently owns three directly-managed chain stores in Beijing, says that they will open eight new stores this year and in the meantime start a franchise program. The supermarket plans to open 3000 supermarkets in China in the coming years.
Wang says that all the multiple shops opened out of Shanxi will adopt the franchise format and each of them will involve less than RMB100,000. He says that their purpose of entering Beijing market is to have more people know about the authentic Shanxi vinegar.
Cao Wenjie, director of Shanxi Vinegar Industry Association, said at a recent meeting that they will take many different measures to support the more than 500 vinegar makers in the province to increase their price by about 15%.