Italian fashion brand Stefanel has held an opening ceremony for its first Chinese store in Shenzhen.
Stefanel actually opened a store in China in 1992, but it did not make any headway due to the immature market in China back then. Now with the increase of Chinese consumers' consumption capacity, Stefanel plans to enter the market here again.
In cooperation with Hong Kong High Fashion Group, Stefanel will open its first store in Shenzhen and then gradually expand to Beijing, Shanghai, Macao and Hong Kong.
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