Applebee's will hold a grand-opening celebration tomorrow for its first Applebee's Neighborhood Grill & Bar in China.
The restaurant, which started serving customers in late September, is located in Shanghai in a mixed-use development called Novel City. The restaurant design takes on a contemporary look and feel that will attract young, trendy consumers. The atmosphere is uncluttered and streamlined, featuring moon-shaped booths and electronic wall art on LCD screens.
Applebee's menu and restaurant design are complemented with a unique service model for the China market. The company's commitment to delivering fast and friendly service is backed up by a service guarantee, which states that all customer issues will be resolved before the guest leaves the dining room.