Retailing, Franchising, and Consumerism Business Intelligence in China

Applebee's Opens First China Restaurant

Applebee's will hold a grand-opening celebration tomorrow for its first Applebee's Neighborhood Grill & Bar in China.

The restaurant, which started serving customers in late September, is located in Shanghai in a mixed-use development called Novel City. The restaurant design takes on a contemporary look and feel that will attract young, trendy consumers. The atmosphere is uncluttered and streamlined, featuring moon-shaped booths and electronic wall art on LCD screens.

Applebee's menu and restaurant design are complemented with a unique service model for the China market. The company's commitment to delivering fast and friendly service is backed up by a service guarantee, which states that all customer issues will be resolved before the guest leaves the dining room.

1 Comment on "Applebee's Opens First China Restaurant"

  1. dear first China,
    Your food has food poisoning.I know. My teacher Ms. Marrs got food poisoning twice at your restaurant.Close it down or stop with the food poison

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